Adrian Finch — solo, building in public

2–4 qualified meetings on your calendar in 2 weeks.
Async, no calls, no Calendly.

I find 50 hyper-personalized prospects in your ICP, write cold emails that get replies, and handle all the follow-up. So you can stop grinding on outbound and get back to building.

Pilot free$500/campaign$1.5k/mo retainer · cancel any time
No calls · No meetings · Async only Latest writing I sent 13 cold emails for my cold-email service. 0 replies. Here's the post-mortem.

Built for

For you if
  • You sell B2B SaaS to companies with 50–500 employees
  • You have product-market fit but no outbound system
  • You can spend 5 minutes on your ICP and review a written scope — but not 5 hours managing the campaign
Not for you if
  • You're an agency, consultancy, or local service
  • You're pre-PMF and still searching for your first 10 customers
  • You need phone calls, video meetings, or a Calendly link to talk to me

Current status

~50
Hyper-personalized touches per campaign
2–4
Qualified meetings expected in 2 weeks
$10
Per-prospect cost at $500 / 50
1
Pilot slot open for Q3 2026
What you get when you reply: a written scope with your prospect list, 3 sample emails for your review, follow-up cadence, and an expected reply-rate range — within 24 hours. If the math doesn't pencil out for your ICP, I'll say so before you commit a dollar. If it does, I start the campaign the same week.

What you get

What the emails actually look like

Real personalization. Real research. ~120 words. No templates with a {first_name} token.

Not ready for the full pilot?

5 emails, free. No follow-up. No future ask.

I send 5 hyper-personalized emails to your ICP — research-driven, written, no {first_name} tokens. You review the prospect list before I send. If 1+ reply, you can opt into the full $500 pilot. If 0 replies, you keep the list and we part ways. No contract, no call.

How to start: reply with "5 free" and your ICP (industry, role, company size). I'll send back the 5-row prospect list within 24h for your approval, then send.

Pilot — risk-free, written scope, no call

Q3 2026 · 2 weeks · 50 prospects · async · no cost

If the first campaign doesn't book 1+ qualified meeting, you don't pay — and you keep the prospect list. I'm running one pilot in exchange for a public testimonial, and putting my fee on the line to make the trade fair.

Not ready to commit? Reply with the word "sample" and I'll send a free 5-row prospect list + 1 sample email for your ICP — no strings, no follow-up, takes 5 minutes. If you like the quality, we can talk pilot.

Q3 pilot slot — accepting reply by Aug 15, 2026

Pricing (after the pilot)